If you’re still marketing to luxury consumers based on their bank accounts, you might be missing out on some key trends changing—and challenging—the luxury event landscape. In this event, we’ll explore why collaborations with mainstream brands are changing up the way marketers engage with luxury consumers, and why aspiring luxury consumers have become so important to high-end brands. Hear about the evolution of the “lifestyle + luxury” brand, and what consumers are looking for in a bespoke brand experience. Walk away with candid perspectives and new ideas on how to market luxury in this new era.
Elise began her career in publishing at Modern Luxury Media where she developed a strength and interest for the luxury market. She went on to gain experience with larger name-brands working in the event industry while simultaneously developing her skillset in strategic marketing and partnerships. Currently, Elise serves as the Director of Marketing for HMR Designs, a luxury event design company serving clientele on a global scale. Outside of the office, she has an interest in home design, cooking, and spending free time outdoors with her dog, Lucy.
Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it’s closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens.
This is why we launched the Growth Series. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing company that predominantly works with ‘growth stage’ businesses has been asked these questions constantly and we felt that it’s time to provide you with some answers.
We have asked Chicago’s best and brightest to speak up and chat with us AND YOU about what they’ve learned through their years of GROWING their own thing. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.
We work hard to ensure that you can stay up-to-date with the Growth Series. Click below to see what’s coming up, or to listen to previous Growth Series talks.